When life hands you lemons, make lemonade? No. First you roll out a multi-media campaign to convince people lemons are incredibly scarce, which only works if you stockpile lemons, control the supply, then a media blitz. Lemon is the only way to say “I love you,” the must-have accessory for engagements or anniversaries. Roses are out, lemons are in. Billboards that say she won’t have sex with you unless you got lemons. You cut De Beers in on it. Limited edition lemon bracelets, yellow diamonds called lemon drops. You get Apple to call their new operating system OS-Lemón. A little accent over the “o.” You charge 40% more for organic lemons, 50% more for conflict-free lemons. You pack the Capitol with lemon lobbyists, you get a Kardashian to suck a lemon wedge in a leaked sex tape. Timotheé Chalamet wears lemon shoes at Cannes. Get a hashtag campaign. Something isn’t “cool” or “tight” or “awesome,”  …cont’d

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– from Netflix’s “The Fall of the House of Usher”.